Keynote Address
The Better Buildings by Design 2012 keynote speaker is Laura Stukel, a national expert in green real estate. Laura will be talking to conference attendees about energy efficiency from the eyes of a realtor.
Get to know Laura before you hear her speak by connecting with her on Twitter. You can also learn more about Laura on her blog, Not-Yet-Green.
Keynote Description
Seeking the Holy Grail (aka Resale Premium) in a Turbulent Market
Wednesday, February 8, 8:30 am
Wouldn’t it be great if energy-efficient buildings sold for more? In her keynote address, Laura Stukel will discuss energy efficiency from the eyes of a realtor. Laura will present a new perspective on how a real estate premium can drive demand for energy efficiency, and the challenges and opportunities of working in today’s real estate market.
Highlighted by lessons learned from both energy efficiency and real estate professionals, Laura will share a blueprint for creating a resale premium. She will identify how key industries can come together to make an efficiency premium transparent to the market. Learn why real estate value begins with construction design, and the critical role that efficiency professionals play in making a premium possible.
Laura is a national expert on market transformation via real estate value. She holds key leadership roles in setting the strategy for the path forward including serving as project lead for the National Association of Realtor’s GreenMLS Toolkit, as Chair of Efficiency First’s Real Estate Working Group, and on the Board of Directors for the Home Performance Resource Center. She holds both of the major green designations for real estate agents, NAR Green and EcoBroker.